But first: Cookies - what are they?
For those who don't know a "cookie" is a small text file that is stored on your computer, tablet or phone when you visit a website.
Some cookies are deleted when you close down your browser. These are known as session cookies. Others remain on your device until they expire or you delete them from your cache. These are known as persistent cookies. We use a half way between the two, ones that are remembered for 30 minutes, so that if you close the wrong page in your browser and then come back to us, it remembers the information.
To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org. Alternatively, you can search the internet for other independent information on cookies.
Cookies - how we use them
- Record what you are adding to your basket
There are essentially three ways for online shop websites like ours to remember things when going from one page to another. One is to magically add all the details to every page link you visit, this ends up with some very long strings and if you bookmark a page or suggest a page to a friend then it will contain all the items in your basket. This long ago was thought to be a bad thing and no one has ever tried it since.
Secondly, we could store all the information on our server, that sounds great, but the only way we would be able to recognise that it is you, is by storing your IP address. I'm sure you'll agree this is a bad idea.
- Manage our marketing relationships
Our third party marketing partners, for example google adwords, may set cookies before you reach our site. This allows us and them to know how effective adverts are being. Without them there is no way to know the return on investment of an advertising campaign. However, if you wish to prevent this type of cookie (sometimes known as a 'third party' or 'analytical' cookie), you may do so through your device's browser security settings.
- Tracking website performance
They also for example tell us how many people are using certain search phrases so we can again optimise our website for what people are looking for, and if enough people are looking for a certain game we might make it more prominent or get more stock in of it.